AMONDO

Digital Content | SaaS | 2025 Engagement

Brought in as Strategic Adviser for a 6-month engagement to reposition AMONDO for fundraising and scale. Led the end-to-end investor process, including development of the strategic narrative, financial model, and investor materials. Took the lead in all investor meetings.

Result: Secured £100k from existing investors and structured a £600k Convertible Loan Note with a new strategic backer. Developed a five-year commercial model and market positioning focused on scalability and defensibility. Positioned the company for a significant valuation uplift ahead of a larger raise.

GLAS

Private Credit | Tech-Enabled Services | 2025 Advisory

Conducted an 8-week value creation review ahead of acquisition. Delivered growth and efficiency recommendations across commercial operations and scalability.

Result: Strategic and EBITDA-driven initiatives informed pre-acquisition positioning. GLAS was acquired by Oakley Capital in a £1bn+ deal in 2026, reflecting the surge in private credit and demand for scalable financial infrastructure.

Growth Capital Fund

Confidential | 2025 Strategic Review

Commissioned to lead a strategic review of innovation priorities and tech enablement across the portfolio.

Result: Delivered a framework and priority-ranked use cases for proprietary intelligence and AI Strategy across the fund. Final report presented to senior management to inform investment in internal capability, budget, and vendor strategy.

DATASPARQ

AI & Consultancy | Private Equity-Backed | 2024 Advisory

Advised leadership on the strategic positioning of two new commercial offerings focused on Private Equity and AI Strategy, helping refine market differentiation, investor relevance and commercial scalability.

Result: Provided an outside-in perspective grounded in five years of scaling AI consultancies. Market-tested propositions with key stakeholders in the investor ecosystem.

ECI Partners

Private Equity | Commercial Diligence | 2023–2024

Led commercial and AI-focused due diligence projects across three mid-market opportunities:

• Media company (~£80m revenue, £15m EBITDA)

• Accounting software business (~£8m revenue)

• Insights & analytics business (Insurance Insider)

Result: Advised on growth potential, defensibility, and commercial scalability. One of the three deals proceeded based on strategic fit and recommendation.

CHAPTR

Startup | Strategy Advisory | 2022–2024

18-month engagement as Head of Strategy for a GenAI startup backed by the Holtzbrinck Group (£3bn Revenue). Helped shape commercial strategy, enterprise positioning and organisational direction as the business scaled AI products within a complex corporate environment.

Result: Helped shape enterprise positioning and strategic direction during a critical scaling phase. Led strategic planning and commercial validation across B2B and enterprise use cases.

FACULTY

AI & Consultancy | Scale-up to Unicorn | 2019–2022

Joined Faculty (formerly ASI) as employee ~#50 and built out the Private Equity vertical. Delivered £2.5m in commercial revenue and led strategic projects in Consumer and Private Equity sectors. Led Apax relationship.

Result: Played a key commercial role in Faculty’s rapid scale. In 2026, Faculty was acquired by Accenture at a reported ~20× revenue multiple and unicorn valuation.